Functional Prototype:

I worked closely with the Chief Innovation Officer and the Head of Research at Leo Burnett to create an application that visualized the data of the way that people behaved when buying different products. The data was collected over four years by the research team. This wireframe prototype was created in Axure and presented on the device. It was used to initiate feedback from internal stakeholders as well as documentation for the data scientist and development team to start building the actual app.

Visual Design:

dashboard

dashboard2

dashboard3

behaviors

dive

dashboard4